Monitoring and PR Analysis

As head of communications and a PR expert, your top management expects you to have the full picture at all times. Neither board nor senior management should learn about developments within the company, your competition or relevant political processes from the media instead of you.

We help you to ensure that this won’t happen. Together with conventional print and online media, we monitor social networks, databases and user-generated content – on request or in crisis situations around the clock and seven days a week. Our up-to-date overview of the media coverage supplies you with a sound basis for informed strategic, tactical and operational decisions on communication processes relating to the company, its products, fields of interest and stakeholders. To ensure that you know the crucial facts amid the deluge of information, Lukowski & Heitmann provides you with edited summaries of the key issues, compiled by writers with specialist expertise. This overview is always up to date, user-friendly and structured to your requirements. And it can be used as a daily management summary for your company’s decision makers.

What we can offer you:

  • Quantitative and qualitative media analysis
  • Regular or one-time print, online and social media monitoring
  • Corporate, competition and reputation analysis
  • Trend and influencer monitoring